© Vogue

On April 9, 2025, G-Dragon (Kwon Ji-yong) made headlines once again this time, not with a new album or fashion statement, but by sending his music into outer space! The project took place at Korea’s leading science university, KAIST (Korea Advanced Institute of Science and Technology), in collaboration with entertainment-tech company Galaxy Corporation. The song chosen for this historic moment was “HOME SWEET HOME”. It was transmitted 93 billion light-years into space through a Korean satellite, becoming part of NASA’s SETI (Search for Extraterrestrial Intelligence) project — a global initiative to send human-made signals into the universe.

© Kang Young-guk

G-Dragon’s involvement with KAIST may surprise some fans. In 2023, he was appointed as a guest professor at KAIST’s Department of Mechanical Engineering. Since then, he has taken part in various projects that connect technology, art, and entertainment — a field often called "Entertech." Working alongside KAIST researchers and media artist Professor Lee Jin-joon, G-Dragon combined his music with cutting-edge space technology. The goal was to create a new type of cultural experiment — one that goes beyond Earth and reaches into the unknown.

© KAIST

You might thing, but why send music into space? For G-Dragon, this project is not just about technology - it’s about emotion and connection. He shared his thoughts on the meaning behind the project, saying: “If someone’s feelings from Earth could drift through space and eventually touch someone else’s heart, that might be the deepest comfort that travels the farthest distance.” It reflects G-Dragon’s long-standing interest in communication, art, and leaving a message beyond time and place.

© Vogue

This space project is just one part of G-Dragon’s current activities. He released his third studio album, Übermensch, on February 25, 2025, marking his first full-length album in over a decade. To promote the album, he embarked on the Übermensch World Tour, which commenced with sold-out performances at Goyang Stadium in South Korea on March 29 and 30, 2025, and is scheduled to continue across Asia through August. Additionally, G-Dragon has been hosting his own variety show, “Good Day”, which premiered on MBC TV on February 16, 2025. The program features collaborations with various artists and offers insights into his creative process.

© Vogue

G-Dragon’s latest space project shows how K-pop is evolving beyond traditional music and performance. It reflects a growing trend where artists are becoming cultural innovators, working across technology, science, and global communication. Sending music into space is not just a symbolic gesture — it represents K-pop’s ambition to break boundaries, explore new platforms, and create content that speaks to a global (and even universal) audience. As the first Korean artist to join NASA’s SETI project, G-Dragon has opened a new chapter not only for himself but also for the future of K-pop. It’s a reminder that K-pop is not just about trends — it’s also about creativity, vision, and endless possibility.