If you’ve ever visited a Korean convenience store, chances are you’ve come across the pastel green packaging of Melona ice cream. Since its release in 1992, Melona has been one of the most beloved ice cream bars in Korea. With its creamy texture and sweet honeydew melon flavor, it quickly became a favorite summer treat. But recently, this melon magic isn’t limited to ice cream anymore. Melon flavor is now trending across all kinds of snacks and drinks in Korea.

© Binggrae

Many Korean food companies are joining the melon wave by launching creative new products. One of the most talked-about is Melon Kick (메론킥), a new snack from Nongshim. As the successor to the iconic Banana Kick, Melon Kick will bring the same crispy, melt-in-your-mouth texture but with the sweet flavor of muskmelon and milk. This flavor is expected to be released this month on April 21st.

© Nongshim

But this is not the only new melon flavored snack out there. Fanta Melon, launched by Coca-Cola Korea, is another newcomer. Available in cans and PET bottles, this fizzy drink delivers a refreshing, fruity experience with a pop of melon flavor. For dairy lovers, Seoul Milk’s (서울우유) new melon-flavored milk uses cantaloupe melon juice to create a richer and more premium taste compared to other melon milks on the market. Even children's beverages like Pororo Melon Sparkling and low-sugar ice creams like Binggrae’s Deep & Low Soft Melon are joining in. Whether it’s for adults or kids, Korea’s food scene is clearly embracing melon in all its sweet forms.

© Paldo

There are several reasons behind this melon boom. First, consumer trends are shifting, especially among Gen Z and millennials who seek unique, refreshing, and premium-tasting options. Honeydew melon fits this demand with its light sweetness, creamy texture, and nostalgic appeal. It’s also seen as a healthier, elegant fruit that aligns with wellness trends and looks great on social media. Additionally, since melon is popular across many Asian countries, Korean brands see it as a strategic flavor for both domestic appeal and global expansion.

If you are interested in this flavor as much as Korean people are, here’s a list of popular melon-flavored Korean snacks and beverages that you should definitely try:

Melona Ice Cream Bar (메로나)

© Binggrae

This is the original melon icon in Korea. Creamy, sweet, and cold, it’s the perfect treat for hot days. Despite being around for over 30 years, it’s still a best-seller.

Melon Kick (메론킥)

© Nongshim

A new crispy snack made from corn, Melon Kick is light, airy, and carries a subtle melon and milk taste. It's the younger sibling of the famous Banana Kick, the favorite snack of BLACKPINK’s Jennie.

Melon Fanta

© Coca-cola

This famous bubbly drink with the new fresh melon taste is not overly sweet, bus is a fun variation on the usual fruit sodas and is already gaining fans in convenience stores.

Melon Binggrae Milk (메론맛우유)

© Binggrae

This milk, especially the banana taste, is one of Korea’s most nostalgic drinks. The new melon milk is both sweet and smooth. You can find it in almost every convenience store.

Binggrae Melona Jeju Sparkling

© Binggrae

A newer take on the Melona brand, this carbonated beverage blends the original melon flavor of the beloved ice cream bar with sparkling water. It’s light, fizzy, and perfect for a refreshing break.

Milkis Melon

© Lotte

Milkis is a milk soda that’s very popular in Korea and abroad. The melon version combines sweet melon with a creamy fizzy texture. It's a unique taste that surprises many first-time drinkers.

Melon Soju

© The Drink Society

It might be surprising, but even alcohol drinks have melon flavors. Flavored soju is in general very popular both in Korea and abroad. The melon version is a hit among those who prefer something sweet and less strong. It’s perfect for a casual night out.

Melon Marshmallow Bar (메로멜로)

© Instagram @7elevenkorea

A soft and chewy treat, this pretty newly released ice cream bar mixes marshmallow with melon flavor, offering a fun texture and a sweet finish. If you like Melona ice cream, you will probably like this one as well!

Haetae Melon Candy (해태 메론캔디)

© Haetae

These hard candies come in cute wrappers and are easy to carry around. The melon taste is long-lasting and great for a small sugar boost during the day.

Lotet Melon Jellies (롯데 멜론젤리)

© Lotte

These chewy jellies from Lotte are shaped like little melon slices and burst with juicy flavor. They're a fun snack for both kids and adults.

Melon isn’t just a summer fruit in Korea – it’s a flavor trend that’s taking over snacks and drinks all year round. From nostalgic classics like Melona ice cream to brand-new innovations like Melon Kick and Melon Fanta, there’s something for everyone. If you're interested in Korean snacks, don’t miss the chance to try these sweet melon-flavored delights! Whether you’re a fan of fruity drinks, creamy ice creams, or chewy candies, Korea’s melon trend offers something refreshingly different. Give it a try and see why everyone is falling in love with this taste!