If you're a K-beauty lover, you can't miss out on the latest beauty products! April 2025 brings a variety of exciting releases, from multi-use makeup to innovative lip products. With so many launches dropping, we've rounded up this month's standout new items for you to check out at a glance. Here's a closer look at some of the most talked-about launches this month.

No. 1
Banila Co Romantic Blush Lip & Cheek

© Instagram @banilaco_official

Released in April 2025, Banila Co new release is the product called Romantic Blush Lip & Cheek is a versatile product designed as both lips and cheeks tint. Its creamy texture allows for easy blending, providing a natural flush of color. The product caters to various skin tones and preferences and it’s a perfect example of Korean multi-use makeup. Its compact size and dual-purpose functionality make it a convenient addition to any makeup bag.​

© Instagram @banilaco_official

And it you interested in BABYMONSTER makeup, this product is perfect for you. Because BABYMONSTER members perfectly showcase how fresh and youthful it looks on camera in promotional materials. This just proves that the new product is ideal for creating that glowing, K-idol look.

No. 2
About Tone Skin Layer Fit Cushion

© Instagram @about___tone_official

Also launching in April 2025, About Tone's Skin Layer Fit Cushion offers a foundation-level coverage in a cushion format. As a representative of Korean lightweight base makeup, it has a lightweight feel and long-lasting wear, this cushion provides a smooth finish that adheres well to the skin. It's designed to offer the coverage of a foundation while maintaining the convenience of a cushion compact, making it ideal for on-the-go touch-ups.​

No. 3
Naming Glowy Heart Lip Tint

© Instagram @naming.cosmetic

Naming's Glowy Heart Lip Tint also made its debut in April 2025, featuring a unique heart-shaped applicator. The tint boasts a long-lasting formula that maintains its vibrant color throughout the day. Available in a variety of shades, it caters to a wide range of preferences, from subtle nudes to bold hues. Its glossy finish adds a touch of shine, enhancing the overall look.​

© Instagram @naming.cosmetic

You should definitely try this product if you are interested in K-pop idol lip products or in ITZY Yuna makeup in particular. Because ITZY Yuna was the model for the promotion materials of this tint, showcasing its vibrant and youthful effect.

No. 4
VDL Tonestain Color Correcting Cushion

© Instagram @vdl_cosmetics

VDL introduced its Tonestain Color Correcting Cushion this month, aiming to provide a clear and radiant complexion. This cushion offers color correction benefits, helping to neutralize redness and uneven skin tones. Its lightweight formula ensures a natural finish without feeling heavy on the skin. The product is designed for those seeking a flawless skin base with minimal effort.​

No. 5
Etude Sugar Coloring Jelly Balm

© Instagram @etudeofficial

For those interested in the glossy lip trend 2025, the new Etude jelly balm would be a perfect new product to try. Etude's Sugar Coloring Jelly Balm, released at the end of April, is a lip product that combines color and care. Its jelly-like texture provides a glossy finish, while the subtle tint adds a pop of color to the lips. Infused with moisturizing ingredients, it ensures lips stay hydrated throughout the day. The balm is perfect for those looking for a natural, dewy lip look.​

April 2025 has proven to be an exciting month for K-beauty enthusiasts, with a range of new products catering to various preferences and needs. From multi-use items like Banila Co's Romantic Blush Lip & Cheek to innovative lip tints from Naming and Etude, there's something for everyone. Whether you're looking to update your makeup routine or explore new trends, these launches offer fresh options to consider.