© Instagram @myk_festa

The much-anticipated 2025 MyK FESTA, a large-scale Hallyu (Korean Wave) celebration, is set to take place from June 19 to 22 across the Olympic Park area in Seoul, including the KSPO Dome, Handball Gymnasium, and Hanuel Plaza. This vibrant event will bring together Hallyu fans from around the world to experience the full spectrum of Korean culture in one place.

Hosted by the Ministry of Culture, Sports and Tourism (MCST) and the Korean Foundation for International Cultural Exchange (KOFICE), MyK FESTA aims to showcase Korea’s dynamic content industry and related sectors to a global audience. Designed as a comprehensive Hallyu experience, the festival offers a chance to explore everything from music and drama to food, lifestyle, and business – all under one roof. It's not just entertainment; it's a platform to demonstrate the global influence and economic potential of Korean culture.

© SM Entertainment

K-pop fans will be treated to three days of concerts featuring some of the hottest names in the industry. The festivities will kick off on June 19 at the KSPO Dome with electrifying performances by WayV, Lee Young-ji, aespa, ILLIT, Hearts2Hearts (H2H), and AHOF.

       © Mainstream                                                             © Belift Lab                                                               © BPM Entertainment 

                          © P Nation                                                              © SM Entertainment                                                         © BPM Entertainment                    

On June 21, the excitement continues with a powerhouse lineup including ITZY, Chungha, Heize, LYn, Lee Mujin, and BE’O, promising a night of energetic stages and emotional ballads. These performances reflect the diversity and global appeal of Korean pop music, a cornerstone of the Hallyu wave that continues to attract fans from every corner of the world.

© Lee Jong Sam                                                                                        © Uheeska Facebook

On the final day, June 22, the spotlight shifts to Korea’s rich musical heritage. Traditional music groups Ak Dan Gwang Chil (ADG7) and Uheeska, both internationally recognized for their innovative and modern take on Korean folk and classical sounds, will perform. These performances aim to connect global audiences with Korea’s cultural roots, offering a contrast to the high-energy K-pop acts while showcasing the depth of Korean artistry.

A major highlight of the festival is the international conference on June 20, where leaders from the content and related industries will discuss the future of Korean cultural exports. Notable speakers include Mike Van, CEO of Billboard; Daniel Jin, Head of Marketing for Visa Asia-Pacific; Choi Jong-il, CEO of animation powerhouse Iconix; and Lee Young-ah, Chief Strategy Officer at Olive Young. Topics will range from the growth potential of Korea’s content industry to the synergy between media, commerce, and lifestyle.

© Instagram @myk_festa

Running throughout the festival, the Handball Gymnasium will host immersive exhibitions featuring 100+ Korean companies across music, drama, webtoons, food, and lifestyle sectors. Visitors will have opportunities to interact with the products and experiences that define Hallyu today. The event is designed as an experiential hub, where fans can not only consume content but actively engage with it.

Adding to the festival’s diverse programming, MyK FESTA will feature K-drama production showcases, revealing behind-the-scenes stories and upcoming releases. Meanwhile, talk concerts with celebrities and industry experts will offer fans a more intimate look into the world of Korean entertainment and its creators. These segments provide valuable insight for aspiring creatives and devoted fans alike.

© Instagram @myk_festa

To ensure the Hallyu experience isn’t limited to Seoul, the festival will be promoted in other cities through local events in Busan (May 30–31), Cheonan (June 4–8), Gyeongju (June 7–8), and Yeosu (June 13–15). These regional tie-ins aim to draw visitors beyond the capital and into Korea’s diverse cultural landscapes. Special travel packages combining regional events with MyK FESTA will be offered to encourage tourism across the country.

Although 2025 MyK FESTA marks the inaugural edition under this name, it carries forward the legacy of past cultural festivals that celebrated the Korean Wave. With expanded programming and deeper industry integration, this year's event sets a new standard for what a Hallyu festival can be – both a fan experience and a cultural business hub.