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Popular K-beauty brand Rom&nd has officially opened its first-ever flagship store, called Pink Office, in Seongsu, Seoul. The store opened on May 1, 2025, and is located at 88 Yeonmujang-gil in Seongdong-gu. This opening is a big step for the brand, which has grown rapidly both in Korea and overseas.

Rom&nd is a well-known Korean makeup brand that started in 2016. It quickly became famous for its lip tints, especially in Japan, where they became a huge hit. Over time, Rom&nd gained popularity across Asia, including in China, Taiwan, and Southeast Asia. Now, the brand is also expanding to Western markets like the United States, Europe, and the Middle East. Rom&nd is known for its trendy colors, high-quality products, and stylish packaging. Many fans of K-beauty love Rom&nd because it combines affordable prices with professional-level makeup quality. The brand often works with beauty influencers and listens closely to customer feedback.

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What’s Inside the New Pink Office Store?

Rom&nd’s new flagship store, Pink Office, offers a unique shopping experience. The store features over 350 Rom&nd products that visitors can freely test. This is the only place in the world where customers can swatch all the brand’s products in one location. The store’s concept is based on the slogan “Get your swatch!” encouraging visitors to try out and explore many items before buying.

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There are many fun and interactive features in the store. For example, shoppers can scan product QR codes with their phones to add items to a virtual shopping cart. After checkout, they can receive their purchases – gift-wrapped – on a conveyor belt. There’s also a “GOTCHA” area where customers can win small prizes like keyrings and other cute items.

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In addition, Pink Office has a special zone for beauty lovers with a Rom&nd membership. In this “Coha” space, visitors can mix their own lip colors using the MYOC (Make Your Own Color) service. Personal color analysis services are also available to help customers find the shades that match their skin tone best.

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New Product Releases

To celebrate the store opening, Rom&nd also released a brand-new lip tint color – Avocado – as a limited edition for the flagship store. The green-tinted lip balm is probably the most unusual and eye-catching. Though it might seem strange at first, K-beauty fans are already curious and excited about how it might work as a color corrector for reducing redness on the lips or cheeks.

But that’s not the only bold move Rom&nd has made recently. The brand is adding more unique shades to its Juicy Lasting Tint line. These tints are known for their glossy finish, vibrant color, and long-lasting formula. They also smell fruity and feel comfortable on the lips.

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To celebrate the store's opening, Rom&nd introduced new shades to its Juicy Lasting Tint line, inspired by rare fruits. For example, these include:

• Avocado - A unique green-tinted balm, designed to neutralize redness and add a playful touch to your makeup look.

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• Campbell Grape - A deep, rich purple shade inspired by ripe grapes, offering a bold and sophisticated finish.

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• Wild Pear - A light, yellow-green tint that provides a fresh and vibrant appearance, perfect for a natural look.

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• Odd Mulberry - A muted mauve hue reminiscent of mulberries, delivering a subtle yet elegant color suitable for daily wear.

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• Blackberry – A black (deep purple) lip tint that adds mystery and elegance. This shade works well for bold makeup looks or evening wear.

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Rom&nd's Pink Office in Seongsu offers an immersive experience for beauty enthusiasts, combining product testing, personalized services, and exclusive releases. With its innovative approach and expansion into global markets, Rom&nd continues to solidify its position in the K-beauty industry.