With Stray Kids now named as global ambassadors for Pepero, a rise in international sales seems inevitable. After all, who wouldn’t want to try one of Stray Kids’ favorite snacks? Pepero is already a beloved Korean treat and a cultural icon – and rightfully so. It’s sweet, crunchy, and simply delicious. If you haven’t tried it yet, now’s the perfect time!

The thin cookie sticks, coated in chocolate or other sweet flavors, were first introduced by Lotte Wellfood in 1983. The snack gained immense popularity with the creation of Pepero Day on November 11, a date chosen because the numbers "11/11" resemble four Pepero sticks. On this day, friends and loved ones exchange Pepero as a symbol of affection, similar to Valentine's Day. Over time, Pepero Day has become a significant event in South Korea, with stores showcasing various Pepero products and decorations.

© Gmarket

Among the many flavors of Pepero, some have stood out as fan favorites. The original chocolate flavor remains a classic choice. Almond Pepero, introduced in 1984, offers a delightful crunch with its nutty coating. White cookie Pepero, reminiscent of cookies and cream, and choco-filled Pepero, which has chocolate inside the stick, are also popular. These flavors have become staples, enjoyed by people of all ages.

© Instagram @pepero.official

Lotte continues to innovate by introducing new and unique Pepero flavors. The tastes include green tea, tiramisu cheese, and even sweet potato. Special editions featuring popular characters like the Powerpuff Girls, Minions, and K-pop group NewJeans have also been released, especially around Pepero Day. These limited-time offerings keep the brand fresh and exciting for consumers.

© Instagram @pepero.official

The most recent addition to its Pepero lineup is the limited-edition Injeolmi Patbingsu Pepero. This innovative flavor merges two cherished Korean desserts – injeolmi, a chewy rice cake dusted with roasted soybean powder, and patbingsu, a sweet shaved ice treat topped with red beans – into a single, crunchy snack. Each Pepero stick is coated with injeolmi-flavored chocolate and sprinkled with red bean-flavored cookie crumbs, offering a harmonious blend of nutty, sweet, and creamy tastes.

© Wikipedia

Pepero's appeal has crossed borders, making it a global snack sensation. It is now available in over 50 countries, including the United States. Lotte has launched international marketing campaigns, such as "Say Hello with Pepero," to promote the snack worldwide. Collaborations with celebrities like NewJeans and now Stray Kids have further boosted its global presence. Pepero Day is also gaining recognition abroad, with events and promotions held in various countries.

From its humble beginnings in South Korea to its international success, Pepero has become more than just a snack – it's a symbol of sharing and connection.

  © Lotte Pepero Original                                             © Lotte Pepero Almond                                         © Lotte Pepero Choco Cookie

© Lotte Pepero Crunky                                            © Lotte Pepero Snowy Almond                                         © Lotte Pepero Strawberry