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AMUSE celebrated the grand opening of its second flagship store, the ‘AMUSE Pink House’, on June 20 in Yeonmujang-gil, Seongsu-dong, Seongdong-gu, Seoul. Following the success of its first store in Hannam, the Seongsu location aims to deepen offline customer engagement and create a unique, experiential space tailored to Gen Z and the brand’s global fandom.

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On opening day, brand ambassador Wonyoung of IVE made a special appearance, drawing huge crowds and reinforcing AMUSE’s image as a bright and health-conscious beauty brand.

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The Pink House is a physical expression of AMUSE’s commitment to vegan and wellness beauty, infused with a vibrant, feel-good energy. The space is bathed in pastel hues of pink, mint, and yellow, reflecting the brand’s core values of “Healthy,” “Wellness,” and “Positive Energy.”

What’s Inside the Pink House?

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On the first floor, you’ll find the Lip Tint Zone, featuring four different tint formulas: Powder Velvet Tint, Dew Tint, Gel Fit Tint, and Bebe Tint. Shoppers can test and explore over 50 shades and purchase their perfect match.

Exclusive offerings at the Pink House include mini versions of the Dew Tint and special limited-edition colors previously available only in Japan—Tokyo Momo and Tokyo Cherry.

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 New Launches from AMUSE

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• Flower Eye Palette - Inspired by “the everlasting radiance of blooming petals,” this petal-shaped palette comes in four colors:

AMUSE Lip Tint Bestsellers

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• Powder Velvet Tint - With its soft velvet texture, this tint glides on smoothly and provides a priming effect that blurs lip lines for a flawless finish.

Available in 9 shades: Rare Peach, Peanut Coral, Melon Toast, Pink Powder, Puppy Girl, Rose Cherry, Salty Grape, Berry Pop, and French Coral.

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• Dew Tint -