If you want to understand real Korean beauty trends, the Olive Young Awards 2025 are the most reliable place to look.
These awards aren’t curated by editors or influenced by marketing campaigns—they’re chosen based on what people actually buy, repurchase, and recommend.

For 2025, Olive Young analyzed:

• 1.8 billion purchase records

• 17 million members (including 3.4M global users)

• 12 months of sales data (July 1, 2024 – June 30, 2025)

• 40 categories and 166 total winners

This makes the Olive Young Awards the ultimate guide to true K-beauty essentials, highlighting products that Koreans consistently trust in skincare, makeup, hair care, body care, and wellness.

 Your Complete Guide to the 2025 Olive Young Awards Winners

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1. Skincare: The Most-Loved Essentials in Korea

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Toner — Round Lab 1025 Dokdo Toner

A soothing deep-seawater toner beloved for its calming, gentle hydration. Perfect for sensitive or irritated skin.

Serum — Torriden Dive-In Low Molecule Hyaluronic Acid Serum

Lightweight, deeply hydrating, and fast-absorbing. A holy-grail plumping serum for dehydrated skin.

Cream — Aestura Atobarrier 365 Cream

A dermatologist-trusted ceramide barrier cream that restores and strengthens even the driest skin.

Mask — Torriden Dive-In Hyaluronic Acid Mask

A juicy, moisture-saturated sheet mask infused with 5D hyaluronic acid for intense hydration.

Pad — Mediheal Madecassoside Toner Pad (Trouble Pad)

Reduces redness, soothes irritation, and fades post-acne marks with consistent use.

Sunscreen — Round Lab Birch Juice Moisturizing Sunscreen

Light, hydrating, and no white cast. Korea’s most repurchased sunscreen—again.

Cleansing — Manyo Factory Pure Cleansing Oil

A gentle oil that melts away waterproof makeup and sunscreen while protecting the skin barrier.

3. Makeup: Korea’s Most-Wanted Beauty Staples

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Eye Makeup — Too Cool for School Protage Pencil

A long-lasting, smudge-proof pencil perfect for soft Korean eyeliner looks.

Eyeshadow — WAKEMAKE Soft Blurring Palette 08 Candy Coral

Daily coral tones with a soft-focus matte texture that blends like a dream.

Base — Banila Co Prime Primer Finish Powder

Blurs pores and controls shine for a smooth, lightweight finish.

Contouring — Fwee Pudding Pot Without

A creamy contour that sculpts naturally without harsh edges—ideal for beginners.

Cushion — Jung Saem Mool Essential Skin Nuder Cushion

A glowing, skin-like finish with weightless coverage. A classic K-beauty staple.

Lip Makeup — Rom&nd Juicy Lasting Tint 03 Bare Grape

The viral MLBB grape shade that continues to dominate the lip tint category.

Lip Care — Torriden Solid-In Ceramide Lip Essence

A rich, ceramide-infused lip treatment that deeply moisturizes and repairs damaged lips.

Beauty Tool — Fillimilli Rechargeable Heating Eyelash Curler (Wide Fit)

A wide-fit heated curler that delivers long-lasting, damage-free lift with every swipe.

4. Hair, Body & Everyday Care Winners

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• Shampoo — Labo-H Scalp Strengthening Shampoo

• Hair Care — A’NOBE Deep Damage Treatment EX

• Styling — Mise-en-scène Curling Essence 2X Volume Curl

• Body Wash — Illiyoon Fresh Moisture Top-to-Toe Wash

• Body Lotion — Illiyoon Ceramide Ato Lotion

• Hand Cream — Beyond Classic Hand Cream Deep Moisture

• Men’s Daily Beauty — Ideal for Men Perfect All-in-One

• Men’s Personal Care — Gillette Labs Deep Cleansing Bar

• Toothpaste — EuSimor Whitening Purple Corrector Toothpaste

• Oral Refresh — Dentiste Fresh Breath Spray

• Patch — CarePlus Spot Patch (102pcs)

• Feminine Wash — Aromatica Pure & Soft Feminine Cleanser

5. Fragrance, Snacks & Wellness & 6. Premium Winner

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Fragrance — Forment Signature Perfume Cotton Hug

Soft, clean, and beloved by both men and women.

Snack — Delight Project Bagel Chips

Crispy, addictive, and a fan-favorite lifestyle pick.

Supplements — Orthomol Immune Multivitamin & Mineral

Trusted for daily immunity and overall balance.

Slimming — Foodology Coleology Cutting Jelly

 Where to Explore More Trends

The 2025 Olive Young Awards highlight what Koreans genuinely trust—from skincare powerhouses to viral makeup essentials. But the story doesn’t end here.

You can browse even more insights on the Olive Young website, including:

• K-Beauty Trend Rankings – rising ingredients, new textures, and fast-emerging formulas

• Global Trend Rankings – what international shoppers are loving most

If you want to stay ahead of Korean beauty trends, these two sections are must-check guides.