© Instagram @dasique_official

Summer makeup season is officially here, and Korean beauty brands are already delivering soft-glow blushes, glossy lips, dreamy beige tones, and adorable limited editions that are impossible to ignore. From muted “soy milk” brows to shimmering mini glosses and nostalgic collaboration collections, May’s newest K-beauty launches are all about lightweight textures and fresh, effortless color. If you’ve been searching for the latest Korean makeup trends for summer 2026, these new releases deserve a spot on your radar.

1.
rom&nd
Han All Brow Cara Soy Collection

© Instagram @romandyou

K-beauty favorite rom&nd is expanding its beloved brow mascara line with the new Soy Collection shades: 12 Soy Beige and 13 Taro Beige.

The collection focuses on soft, muted tones that create a gentler and more natural impression – a huge trend in Korean makeup right now. Instead of sharp or overly defined brows, Korean beauty trends for summer 2026 are leaning toward airy, softened makeup looks that pair perfectly with pastel blush and glossy lips. These beige-toned brow mascaras are especially ideal for dyed hair, ash tones, and warm-neutral summer makeup looks.

2.
Clio
Essential Blush Tap

© Instagram @clio_official

CLIO continues its streak of trendy complexion products with the Essential Blush Tap, a lightweight blush inspired by sheer flower petals.

The texture gives a watercolor-like flush rather than a heavy matte finish, making it perfect for humid summer weather. Korean beauty brands have increasingly focused on transparent layering and soft-focus skin textures this year, and this launch fits perfectly into that aesthetic.

The shades look especially beautiful when paired with glowy base makeup and minimal eye looks.

3.
Milk Touch
Love Potion Shine Gloss

© Instagram @milktouch_official

Glossy lips are having another major moment in K-beauty, and Milk Touch is joining the trend with the Love Potion Shine Gloss. This mini gloss features a blend of seven different pearls for a sparkling, multidimensional finish. One of the standout details is the yellow “color changer” effect that slightly adjusts lip color for a brighter and fresher appearance. Compared to the ultra-glass lip trends of previous years, current Korean gloss formulas focus more on lightweight shine and subtle shimmer instead of sticky, dramatic finishes.

4.
Wakemake
Tanning Kitty Gyaru Edition

© Instagram @wakemake_official

Even though this collection is launching in Japan, K-beauty fans are already obsessed with the new WAKEMAKE Tanning Kitty Gyaru Edition.

The collection transforms everything – from foundation packaging to eye palettes – into full gyaru-inspired summer makeup energy. With bronzed tones, dramatic eye makeup, and nostalgic tanning aesthetics making a comeback online, this release feels perfectly timed for summer 2026 beauty trends. And honestly? Tanning Kitty might already be one of the cutest makeup collaborations of the year.

5.
Peripera
Mood Blur Balm Stick Set

© Instagram @peripera_official

Peripera is bringing back one of its popular “hip” shades in a new Mood Blur Balm Stick format. The texture is designed specifically for summer: soft, lightweight, and easy to blend without clumping. Balm sticks continue to trend because they work well for quick makeup routines and create that effortless “blurred skin” effect popular in Korean beauty. For international fans of K-pop-inspired makeup looks, this is exactly the kind of product that creates soft-focus cheeks without looking powdery.

6.
Fwee
Vanilla Dessert Edition

© Instagram @fwee_makeup

Few K-beauty brands have exploded internationally quite like fwee recently, and the new Vanilla Dessert Edition already has fans excited before release. The collection features creamy, dessert-inspired soft shades that match the muted makeup trend dominating Korean social media right now. The brand has become especially popular for blurred lip-and-cheek textures and soft pastel color palettes. If you love cozy beige-pink makeup aesthetics, this collection will probably be hard to resist.

7.
dasique
Polly Pocket Collaboration Edition

© Instagram @dasique_official

Cute packaging lovers, prepare yourselves. Dasique is releasing a Polly Pocket collaboration featuring shadow palettes, blush palettes, and color pots in ultra-cute collectible packaging. Dasique is already known for romantic pastel tones and soft floral aesthetics, and this nostalgic collaboration feels perfectly aligned with the brand identity. The brand’s dreamy color stories and blurring blush formulas have also built a strong international fanbase among K-beauty enthusiasts. This may easily become one of the most viral Korean makeup collaborations of the season.

8.
Too Slash Four
All Over Face Blusher Vanilla Crush

© Instagram @twoslashfour

Too Slash Four is introducing Vanilla Crush, a lighter coral-beige version of its popular muted beige blush tones. Soft coral beige shades are becoming a huge trend for summer because they brighten the complexion without looking overly warm or orange. This type of color works especially well for natural daily makeup and “clean girl” inspired K-beauty looks. The formula is also designed to feel lighter and more breathable for hot weather.

9.
Freshian
Egglike Cream Blusher New Shades

© Instagram @freshian.official

Finally, Freshian is expanding its Egglike Cream Blusher line with two new rose shades: 13 Rose Soufflé and 14 Dolce Rose. Cream blush continues to dominate Korean makeup trends thanks to its natural finish and skin-like glow. These new rose tones are designed to create an elegant, romantic mood while still feeling wearable for everyday makeup. For anyone building a soft summer K-beauty makeup collection, these shades look especially promising.

© Instagram @dasique_official

From nostalgic collaborations to airy blush textures and glossy lips, May 2026’s K-beauty releases prove that this summer’s makeup trends are all about softness, glow, and playful color. Whether you prefer muted beige tones or sparkling glosses, Korean beauty brands are making it very easy to refresh your makeup routine this season.