
Image courtesy of Hera
Korean beauty has always been popular
worldwide, but 2024 was a game-changer, with a significant surge of Korean
beauty brands paving their way into the international market. Notable products
from these rising brands such as Beauty of Joseon’s sunscreens, Biodance’s Overnight
sheet masks, and Mediheal’s treatment pads continue to gain popularity. In
fact, K-beauty is expected to only grow in future years, as many of these trending
brands will begin making their way into larger retail outlets. Now, let’s take
a look at what to expect in 2025 when it comes to K-beauty trends.
No. 1
Korean Sunscreen

Image courtesy of Round Lab
When we think of
K-beauty, sunscreen products often come to mind first. Korean sunscreens are
known for their exceptional quality, combining advanced UV protection with rich
textures and unique ingredients. Korean sunscreens are very hydrating and have
a cast-free finish. They are formulated with UVA and UVB filters. UV filters
are still not approved in US so there are a growing number of Korean brands
that have adapted their formulas with FDA-approved filters. Popular products
such as Round Lab’s Birch Juice Moisturizing Sunscreen, SKIN1004 Hyalu-CICA
Water-fit Sun Serum, Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50, Aestura
Derma UV365 Barrier Hydro Mineral Sunscreen are widely sold worldwide.
No. 2
Overnight masks

Image courtesy of Biodance
Overnight masks became really trendy in
late 2024, and for a good reason! The overnight masks help you wake up with
more soft and luminous skin that has natural glow. This new trend will definitely
be huge in 2025 as well. Products such as Biodance’s Bio Collagen Real Deep
Mask, Sungboon’s Editor Deep Collagen Overnight Mask, Sulwhasoo’s Overnight
Vitalizing Mask and Luvum’s Slow Aging Phyto Collagen Gel Mask gained big
popularity by going viral on social media.
No. 3
PDRN Treatments

Image courtesy of Milk Touch
Injection treatments have always been used
in Korea but just recently it started growing popularity in US market as well.
Treatments such as PDRN (salmon sperm) has been gaining a lot of popularity in
late 2024. It comes in both injection form or in a form of a face masks such as
Milk Touch’s Gold PDRN mask. This ingredient is known to help improve signs of
aging by hydration and making the skin firmer. Some of the other popular products
that contain PDRN are medicube PDRN Pink Peptide Serum, VT Cosmetics PDRN 100 Essence
Intensive Glow Serum and ANUA PDRN Hyaluronic Acid Capsule 100 Serum.
No. 4
Mirror Skin

Image courtesy of I'm from
You’ve probably heard about famous glass skin, but
have you ever heard of the mirror skin? While the glass skin is focused on
achieving flawless and smooth finish, mirror skin takes it a step further by
giving your skin a reflective glow. To achieve this skin, toners and essences
that have both exfoliating and hydration properties are key. I’M FROM Rice
Toner, Some by Mi AHA BHA PHA 30 Day Miracle Toner, Super Egg Sound Renewal
Serum Cream and Anua Heartleaf 77% Toner Pads are perfect products that will
keep your skin hydrated and help minimize the appearance of pores.
No. 5
Spicules

Image courtesy of VT Cosmetics
Spicules are tiny needle-like structures that
comes from sea sponges and they have an effect of microneedling. They have been
around for a few years, but just recently we see them being used lot more in
Korean skincare. Microneedling is known to improve skin texture, make pores
appear smaller and minimizes wrinkles. These spicules can be found in products
such as medicube Zero Exosome Shot, Sungboon Editor Collagen Boosting White Spicule
Cream, VT Cometics Reedle Shot 100 and Mixsoon Peptide Cica Hyal-Shot.
No. 6
Hydrolyzed
Collagen Patches

Image courtesy of VT Cosmetics
Collagen has been used for a long time for
improving skin elasticity and for achieving more youthful overall appearance.
These days collagen patches that can be used for under eyes, forehead and
everywhere else become very popular. Sungboon Editor Dark Spots Melting Patch
and Mixsoon Melting Collagen Neck&Forehead Film contain collagen perfect
for providing support and nourishment to your skin.