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    K-beauty Trends for 2025: What to expect in 2025?

    TrendyPicker Editorial

    Admin


    K-beauty Trends for 2025: What to expect in 2025?

    Image courtesy of Hera


    Korean beauty has always been popular worldwide, but 2024 was a game-changer, with a significant surge of Korean beauty brands paving their way into the international market. Notable products from these rising brands such as Beauty of Joseon’s sunscreens, Biodance’s Overnight sheet masks, and Mediheal’s treatment pads continue to gain popularity. In fact, K-beauty is expected to only grow in future years, as many of these trending brands will begin making their way into larger retail outlets. Now, let’s take a look at what to expect in 2025 when it comes to K-beauty trends.


    No. 1

    Korean Sunscreen


    Image courtesy of Round Lab


    When we think of K-beauty, sunscreen products often come to mind first. Korean sunscreens are known for their exceptional quality, combining advanced UV protection with rich textures and unique ingredients. Korean sunscreens are very hydrating and have a cast-free finish. They are formulated with UVA and UVB filters. UV filters are still not approved in US so there are a growing number of Korean brands that have adapted their formulas with FDA-approved filters. Popular products such as Round Lab’s Birch Juice Moisturizing Sunscreen, SKIN1004 Hyalu-CICA Water-fit Sun Serum, Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50, Aestura Derma UV365 Barrier Hydro Mineral Sunscreen are widely sold worldwide.






    No. 2

    Overnight masks


    Image courtesy of Biodance


    Overnight masks became really trendy in late 2024, and for a good reason! The overnight masks help you wake up with more soft and luminous skin that has natural glow. This new trend will definitely be huge in 2025 as well. Products such as Biodance’s Bio Collagen Real Deep Mask, Sungboon’s Editor Deep Collagen Overnight Mask, Sulwhasoo’s Overnight Vitalizing Mask and Luvum’s Slow Aging Phyto Collagen Gel Mask gained big popularity by going viral on social media.






    No. 3

    PDRN Treatments


    Image courtesy of Milk Touch


    Injection treatments have always been used in Korea but just recently it started growing popularity in US market as well. Treatments such as PDRN (salmon sperm) has been gaining a lot of popularity in late 2024. It comes in both injection form or in a form of a face masks such as Milk Touch’s Gold PDRN mask. This ingredient is known to help improve signs of aging by hydration and making the skin firmer. Some of the other popular products that contain PDRN are medicube PDRN Pink Peptide Serum, VT Cosmetics PDRN 100 Essence Intensive Glow Serum and ANUA PDRN Hyaluronic Acid Capsule 100 Serum.






    No. 4

    Mirror Skin


    Image courtesy of I'm from



    You’ve probably heard about famous glass skin, but have you ever heard of the mirror skin? While the glass skin is focused on achieving flawless and smooth finish, mirror skin takes it a step further by giving your skin a reflective glow. To achieve this skin, toners and essences that have both exfoliating and hydration properties are key. I’M FROM Rice Toner, Some by Mi AHA BHA PHA 30 Day Miracle Toner, Super Egg Sound Renewal Serum Cream and Anua Heartleaf 77% Toner Pads are perfect products that will keep your skin hydrated and help minimize the appearance of pores.





    No. 5

    Spicules


    Image courtesy of VT Cosmetics



    Spicules are tiny needle-like structures that comes from sea sponges and they have an effect of microneedling. They have been around for a few years, but just recently we see them being used lot more in Korean skincare. Microneedling is known to improve skin texture, make pores appear smaller and minimizes wrinkles. These spicules can be found in products such as medicube Zero Exosome Shot, Sungboon Editor Collagen Boosting White Spicule Cream, VT Cometics Reedle Shot 100 and Mixsoon Peptide Cica Hyal-Shot.





    No. 6

    Hydrolyzed Collagen Patches


    Image courtesy of VT Cosmetics



    Collagen has been used for a long time for improving skin elasticity and for achieving more youthful overall appearance. These days collagen patches that can be used for under eyes, forehead and everywhere else become very popular. Sungboon Editor Dark Spots Melting Patch and Mixsoon Melting Collagen Neck&Forehead Film contain collagen perfect for providing support and nourishment to your skin.



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