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HOME MAGAZINE

- BEAUTY
- "The Best K-Beauty Selection" at APEC 2025 Summit
- November 04, 2025
- At the recent APEC 2025 Summit held in the historic city of Gyeongju, South Korea took a bold step in showcasing its global cultural and beauty leadership. As part of its diplomatic gesture, the hosts...
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- BEAUTY
- From Skincare to Haircare: The Rising Star Ingredient “Peptide”
- October 29, 2025
- Do you remember the skincare ingredient that dominated this year, PDRN? We saw Korean brands like MediCube with their Pink Peptide Serum and PDRN Pink Collagen Gel Mask and A’Nua with their PDRN Hyalu...
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- BEAUTY
- Beauty on a Budget: The Hidden Gems of Daiso Cosmetics
- October 23, 2025
- 1. Why Daiso Beauty Has Become a Korean Favorite In Korea, Daiso isn’t just for cute stationery or home goods—it’s a go-to beauty stop for anyone who wants to look great without spending much. From ₩2...
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- BEAUTY
- Soft Smokey Eyes: Korea’s Top Fall 2025 Makeup Trend
- October 20, 2025
- As the leaves turn and temperatures drop, Korea’s beauty scene is embracing a new, effortlessly chic fall makeup trend: soft smokey eyes. Unlike the dramatic black smokey looks of the past, this seaso...
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- BEAUTY
- Cosmetic Enthusiast’s Makeup Bag: ILLIT Wonhee’s Must-Haves
- October 14, 2025
- © ILLIT YouTube ILLIT recently clinched a music show win and wrapped up her promotions for her third mini-album Bomb with great success. The title track “Do the Dance”, which samples 1970–80s Japanese...
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- BEAUTY
- The Pack Cleanser: Less Time, Better Skin
- September 22, 2025
- Pack Cleansers Take Over the U.S. Beauty Scene There’s a new wave hitting the American beauty scene: pack cleansers. If you’ve been scrolling through TikTok or Instagram lately, chances are you’ve alr...
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- BEAUTY
- Laneige New Lip Sleeping Mask Flavor: Strawberry Shortcake
- September 09, 2025
- © Laneige If you’re into K-beauty, you probably already know and love the Laneige Lip Sleeping Mask. It’s one of those cult products that never leaves the “most-loved” lists. Well, guess what? Laneige...
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- BEAUTY
- Amuse × My Melody & Kuromi K-Beauty Meets Cuteness Overload
- September 02, 2025
- Amuse × My Melody & Kuromi K-Beauty Meets Cuteness Overload Just the mention of this combo Amuse, My Melody, and Kuromi limited edition makeup already makes hearts flutter. This season, Amuse has ...
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- BEAUTY
- Beyond the Sheet Mask: Korean Skin-Tech for Smarter Routines
- August 27, 2025
- Targeted Care, the Latest in Skin-Tech Care only where you need it most! One of today’s biggest beauty keywords is targeted skincare. Have you seen the trending Seamless-Sculpt Face Wrap from SKIMS? K...
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- BEAUTY
- Colors of Joseon: Clio × Heritage Edition
- August 21, 2025
- © Instagram @clio_offical K-beauty continues to surprise the global stage, and Clio’s Heritage Edition, created in collaboration with the Korea Heritage Service, is a shining example of how beauty can...
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- BEAUTY
- The New Era of HERA: Stray Kids’ Felix Becomes Global Ambassador
- August 13, 2025
- © HERA After six years with the same face, Hera, one of Korea’s most famous luxury beauty brands, is making a big change. The newly appointed Hera global ambassador is none other than Felix from Stray...
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- BEAUTY
- Youngseo’s Makeup Pouch | ALLDAY PROJECT
- August 06, 2025
- The New Wave of Co-ed Idols, ALLDAY PROJECT On June 23, 2025, The Black Label boldly launched a five-member co-ed K-pop group called ALLDAY PROJECT, and the group has been attracting global attention ...
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- BEAUTY
- Medicube’s Viral Mask, Still Worth It?
- July 29, 2025
- Are you giving your skin time to rest this summer? Between the scorching sun and relentless air conditioning, summer brings heightened dehydration and moisture loss—leading to dull, sagging skin. But ...
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- BEAUTY
- 2025 Summer Sunscreen Guide: Korea’s Best Formulas by Skin Type
- July 21, 2025
- Sunscreen Season Is Here Are You Using the Right One? Sunscreen isn’t just a summer essential it’s a year-round must. But when the heat hits and your makeup starts melting off, it’s time to get seriou...
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- BEAUTY
- 7 Glow Essentials for Your Summer Beach Bag
- July 16, 2025
- The Glow Season Is Here! July brings more than just warm weather it sets the tone for glowing skin and fresh-faced summer looks. As people start bookmarking “summer makeup” ideas on Pinterest and Inst...
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- BEAUTY
- Tanning Pochacco Is Here: The Cutest K-Beauty Collab of the Summer
- July 11, 2025
- Which Sanrio Character Do You Love the Most? Kuromi? Hello Kitty? Cinnamoroll? You might remember Hello Kitty's adorable collaboration with AMUSE or Kuromi’s edgy collab with Medicube. Now, it’s Pocha...
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- BEAUTY
- Glow Recipe: How to Achieve Radiant Skin Texture
- July 06, 2025
- These days, “glow” in the beauty world is about more than just shiny skin. Especially in the U.S., the concept of a “healthy glow” skin that radiates a natural, lit-from-within luminosity has become a...
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- BEAUTY
- Guava Girl Summer: The Juicy Pink-Peach Makeup Trend Taking Over Summer 2025
- July 02, 2025
- Guava Girl Summer: The Juicy Pink-Peach Makeup Trend Taking Over Summer 2025 Move over, classic nudes—Guava Girl Summer is here to shake up your beauty routine with a burst of fruity freshness. From P...
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- BEAUTY
- AMUSE Opens Second Flagship Store ‘Pink House’ in Seongsu
- June 24, 2025
- © AMUSE AMUSE celebrated the grand opening of its second flagship store, the ‘AMUSE Pink House’, on June 20 in Yeonmujang-gil, Seongsu-dong, Seongdong-gu, Seoul. Following the success of its first sto...
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- BEAUTY
- The Latest Makeup Trend - Lip Liners
- June 09, 2025
- K-beauty is constantly evolving, and the latest trend taking over vanities and TikTok feeds alike is all about precision. Say goodbye (for now) to the all-over glossy, tinted, or matte lips we’ve love...
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