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HOME MAGAZINE

- FOOD
- Butter Tteok: The New Korean Dessert Going Viral Right Now
- March 25, 2026
- © Instagram @tongtonge_ It’s no secret that Korea loves trends – and they move fast. Just when everyone was still obsessed with the chewy, indulgent Dubai chewy cookie, a new dessert has already taken...
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- FOOD
- From Dubai Chewy Cookies to Bomdong Bibimbap: Korea’s Next Viral Food Trend
- March 09, 2026
- In Korea, food trends move at lightning speed. Just a few months ago, social media was flooded with videos of “Dubai chewy cookies” — rich chocolate cookies stuffed with pistachio cream and crispy kad...
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- FOOD
- Michelin Guide Korea 2026: Best Budget-Friendly Restaurants in Seoul and Busan
- March 04, 2026
- South Korea’s food scene is globally famous for bold flavors and refined techniques — but some of the country’s most memorable meals are found in simple, everyday restaurants. That’s exactly what the ...
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- FOOD
- The Art of Seollal Gift-Giving: Modern Lunar New Year Gifts Koreans Love
- February 12, 2026
- © Instagram @maison.jenny With Lunar New Year just around the corner in Korea, preparations for Seollal are well underway. If you have yet to choose a gift for your Korean friends or family, now is th...
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- FOOD
- Dubai Chewy Cookies Trend: Korea’s Love for Viral Desserts
- January 13, 2026
- If you’ve been scrolling Korean Instagram or TikTok lately, chances are you’ve seen it: a thick cookie covered in cocoa powder oozing with pistachio cream, and an almost unreal chewiness. Known locall...
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- FOOD
- Dongji: What Koreans Eat for the Winter Solstice
- December 21, 2025
- © Naver Today, December 22, Korean people celebrate Dongji, the Winter Solstice, a meaningful seasonal turning point that has been observed in Korea for centuries. While Dongji marks the shortest day ...
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- FOOD
- Korean Winter Street Snacks: The Coziest Treats That Warm Every Heart
- November 11, 2025
- When the temperature drops in Korea, the streets come alive with clouds of steam, sizzling griddles, and the comforting scent of sweet and savory treats. From crispy hotteok (Korean sweet pancakes) to...
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- FOOD
- Korea’s Egg Bread and other K-Food Win Global Recognition
- October 30, 2025
- If you’ve ever wandered the cozy lanes of Seoul’s street food scene, you might already be familiar with a warm, fragrant snack called Gyeran‑ppang (계란빵) – but now it’s not just local foodies raving ab...
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- FOOD
- Can You Handle Matcha Kimchi? Bibigo Joins Korea’s Matcha Craze
- October 16, 2025
- K-food powerhouse Bibigo, a brand by CJ CheilJedang, has just announced the release of its newest creation – Bibigo Matcha Fish-shaped Bread (비비고 말차 붕어빵) – on October 15, 2025. Teaming up with the pre...
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- FOOD
- Not Your Average Corn Dog: How Korean Corndogs Are Different
- September 19, 2025
- © Pinterest What Are Korean Corndogs? Korean Corndogs are a must-try Korean street food known for their crispy outside and gooey, stretchy inside. Unlike American corn dogs, they often feature mozzare...
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- FOOD
- Korean Convenience Store Combos: If You Get These, You’re Now Korean
- September 11, 2025
- @THE MNC Korean convenience stores (편의점) are not just for late-night snacks—they are a cultural experience. Step into a GS25, CU, or 7-Eleven in Korea, and you’ll discover a treasure trove of Korean s...
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- FOOD
- Beloved Korean Snacks in K-pop Demon Hunters
- August 25, 2025
- © Netflix K-Pop Demon Hunters is showing zero signs of slowing down: its “Golden”, “Soda Pop” and other soundtrack hits continue to dominate charts, while the film itself is set to become one of the N...
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- FOOD
- From Tradition to Trend: Korean Rice Cakes and Modern Snacks You Can Try Anywhere
- August 18, 2025
- Have you ever come across sultteok or “rice cake cereal” on TikTok? While many people outside of Korea are already familiar with tteokbokki, today I’d like to introduce two other stars of the Korean r...
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- FOOD
- Hello America! Meet Lotteria, Korea’s Iconic Burger Brand
- August 14, 2025
- Lotteria has officially stepped into the American fast-food scene with its first location in Fullerton, California. Known as Korea’s beloved burger brand, this launch marks an exciting new chapter in ...
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- FOOD
- Real Korean Beef Bowl Recipe from a Native Korean Editor
- August 03, 2025
- As more people around the world turn toward healthier eating, Bibimbap (= Korean Beef Bowl recipe) is gaining huge popularity across various online platforms and social media feeds. Today, a real Kore...
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- FOOD
- Cool Noodles, Hot Summer: Korea’s Naengmyeon
- July 24, 2025
- Summer temperatures rise, many cultures turn to icy drinks or chilled desserts. But in Korea, there's a beloved seasonal dish that surprises many foreigners: naengmyeon, or cold noodles. Served in an ...
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- FOOD
- Samgyetang : Why koreans eat hot soup in the hottest days?
- July 16, 2025
- What Is Boknal (Sambok)? In Korea, the hottest days of summer are marked by three special dates known as Boknal—Chobok (the first), Jungbok (the middle), and Malbok (the last). These days follow the l...
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- FOOD
- The World's New Favorite Roll Kimbap
- July 08, 2025
- What is Kimbap? Kimbap is a Korean seaweed rice roll filled with a variety of ingredients and sliced into bite-sized pieces. It looks similar to sushi, but it’s flavored differently, has cooked ingred...
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- FOOD
- Korean Matcha Snacks Guide
- July 03, 2025
- Why Matcha is Taking Korea by Storm The matcha phenomenon has swept across Korea like a green wave, transforming the country's beverage landscape in remarkable ways. Korean consumers have embraced mat...
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- FOOD
- Sweet Summer in a Cup: Korea’s MegaCoffee Patbingsu Gelato Parfait
- June 25, 2025
- When the summer heat hits South Korea, locals turn to icy treats for instant relief. This year, one dessert has risen above the rest to become a viral sensation: the Patbingsu Gelato Parfait from Mega...
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